Finally, Fitbit on Wednesday launched its most-awaited wearable line-up including the Fitbit Versa Lite Edition, Fitbit Inspire HR, and Fitbit Inspire in India. Now, the Fitbit Versa Lite, Inspire HR and Inspire devices are available on Amazon India, Flipkart, Reliance Digital, Croma, Helios and also at retail stores.
Coming to the most important aspect of the product i.e pricing and features – the Versa Lite Edition, which is available in 5 colours including white, lilac, mulberry, marina blue and charcoal colours, will cost Rs. 15,999. It comes with automatic activity, 24×7 heart rate and sleep stages tracking, over 15 goal-based exercise modes, connected GPS, smartphone notifications and over four days of battery life.
Fitbit Inspire HR with all-day automatic activity, exercise and sleep stages tracking would cost Rs. 8,999. Fitbit Inspire, on the other hand, would cost Rs. 6,999. Fitbit Inspire has fitness features such as automatic activity, exercise and sleep tracking, goal celebrations and reminders.
In a statement, Fitbit said, “While growth is being driven by smartwatches, trackers are expected to remain an important part of the category overall. Fitbit believes this rapid growth provides a large opportunity to bring new consumers to the category by offering both smartwatch and tracker form factors that feel more accessible and are affordably priced.”
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