Aditya Chopra Chairman and MD of Yash Raj Films, is launching the Yash Chopra Saathi Initiative. It aims to provide financial support to thousands of film industry workers. The Yash Raj Foundation will support thousands of daily wage earners of the film industry who are in crisis due to loss of livelihood during the COVID-19 Pandemic.
As part of the initiative, the Yash Raj foundation will oversee “direct benefit transfers” of Rs 5000 to women and senior citizens in the industry. They will also distribute “ration kits” to workers for a family of four for one month through their NGO partners Youth Feed India.
Trade Analyst Taran Adarsh shared the news on his Twitter handle. He wrote, #AdityaChopra launches Yash Chopra Saathi Initiative to support thousands of daily wage earners of the film industry who are in crisis due to loss of livelihood… Will transfer ₹ 5000 to women and senior citizens… Also, give ration kits to workers [family of 4] for an entire month
Check out his tweet here:
The support can be applied through a website set up for applications. ‘Saathi’ means friend/partner/shadow.
Akshaye Widhani, Senior Vice President, Yash Raj Films explained, “The pandemic has pushed the backbone of our industry, the daily workers, to a breaking point. YRF wants to support as many workers and their families who are in need due to the loss of livelihood. Yash Chopra Saathi Initiative is aiming to provide support to the pandemic hit workers of our industry who we urgently need to focus on.”
Earlier this week, filmmaker Chopra wrote to local and national authorities asking if Yash Raj could purchase tens of thousands of vaccines to immunise industry workers too.
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