For a while now Facebook-owned Instagram has been in talks for working on its new features for the Reels. The application has now introduced Reels Ads for worldwide creators. Instagram Reels is the top competitor of TikTok, the short video streaming app(which is currently banned in India). Now Instagram launches the ads on its short video streamings.
According to the reports, Instagram was apparently testing its ads on Reels videos since April this year. It had tested the new feature in countries such as Australia, Brazil, Germany including India. Lately, these tests were extended to users from Canada, France, the U.K. and the U.S. Reels was launched in August 2020 and after the complete ban of TikTok in India, many creators turned to this option of creating entertaining videos. The company is said to be currently reviewing its user sentiments around the newly introduced ads and the overall commerciality of the platform.
Almost similar to that of Instagram’s other advertising products and services, the ads on Reels to be an auction-based model. As yet the company has not shared anything about how the performance metric of ads would take place. Nor is it yet offering advertisers any creator tools or templates that could help them get started with Reels ads.
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