One of the leading jewellery brands, Tanishq has attracted controversy by releasing the ad video for its new campaign Ekatvam. The brand has withdrawn the ad from social media platforms after getting trolled massively. Now, according to a report by a leading news portal, the Gandhidham store of Tanishq was attacked by a mob on Wednesday. However, there are also a few posts on social media that claim the incident being untrue.
One of the Twitter users has shared a phone conversation and he claims to be speaking with the store manager. In the audio clip, the person(reportedly store manager) claims to have not known anything about any attack at the Gandhidham store of Tanishq. Not only the authenticity of this audio clip is in question, but there seem to be considerable doubts in the minds of people about whether the reports of the attack are true or not?
Check out the audio clip here:
As per a latest tweet post by news agency ANI, two people went to the Tanishq store in Gandhidham and demanded to put up an apology in Gujarati. The shop owner even after fulfilling the demand, has been getting threat calls from Kutch. The news about the store being attacked are false, says Mayur Patil, SP, Kutch (East).
After pulling out the ad video from all the social platforms, Tanishq issued an official statement on Tuesday, which read, “We are deeply saddened with the inadvertent stirring of emotions and withdraw this film keeping in mind the hurt sentiments and well being of our employees, partners, and store staff.”
The brand is yet to clarify the attack incident at their Gandhidham store. It will be great if Tanishq itself clarifies the doubts and put out an official statement from their end.
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Also Read: Tanishq Reportedly Withdraws Its Ad After Getting Massively Trolled For Hurting Religious Sentiments