The seven-member popular K-pop boy band BTS has opened a pop-up store in Seoul. The store called ‘House Of BTS’ is set in the heart of the ritzy Gangnam neighbourhood and showcases more than 200 types of merchandise. It opened up on October 18 and will remain open for the next 80 days till January 2020.
Here is all you need to know about BTS pop-up store in Seoul:
BTS has a humongous fan following and on an opening day, a huge line of fans waited outside the store. Some even came the night before, with mats and blankets.
To the delight of the fans, BTS also shared a “character trailer” for new characters that will be available at their pop-up store “HOUSE OF BTS”!
Check out the trailer here:
The store showcases about 200 types of merchandise, which are displayed in the main showroom in the basement. To keep fans coming back, new merchandise based around BTS’s hit songs will be introduced every week. The new cartoon version of BTS members can be found on notebooks, plush toys, luggage tags and memo pads.
Both the inside and outside the store are themed pink, the same shade as on BTS‘s album “Map of the Soul: Persona.”
The store has attracted both local and foreign BTS fans — known as ARMY (Adorable Representative MC for Youth) — to get their hands on and experience the latest BTS merchandise and interactives.
As reported by CNN, The House of BTS has four floors, with the main showroom in the basement where all the merchandise being sold at the store are displayed. The floor also has an AR kiosk where fans can take videos of themselves dancing with the cartoon versions of the BTS members.
The second and third floors have some interactive showrooms where fans can take photos and feel like they have jumped into BTS’s music videos.
The second floor also features a bus stop that appears in BTS’s book “The Notes.”
Later this month, BTS is holding their “Love Yourself: Speak Yourself [The Final]” concerts on October 26, 27, and 29 at the Seoul Olympic Stadium. It is the grand finale to their Love Yourself tour that started in August last year.
Fans who cannot travel to Seoul can see the House of BTS in Tokyo, Osaka and Fukuoka, Japan. It is opening there from November 23 to December 29.
Also Read: BTS new song ‘Make It Right’ featuring Lauv is an ode to the ARMY