Kaun Banega Crorepati 12 Digital Selection Process Breaks Records In Lockdown

Amidst the COVID-19 pandemic lockdown, several filmmakers and TV show producers had to keep their projects on hold. The reason being theatres and shooting sets were completely shut for more than two months. The makers of Amitabh Bachchan’s show ‘Kaun Banega Crorepati 12’ have utilized it in the best manner possible. They have used the period for the selection process of candidates through a digital medium.

The show breaks the records with the highest number of audition entries for the upcoming season.

Considering the pandemic lockdown, the auditions were conducted digitally on the SonyLIV app for the upcoming season. The registration for KBC 12 was started on May 9 and lasted for two weeks. As per the reports, the auditions saw more than 12,000 participants. This is four times the participation compared to last season. Apparently, 42 per cent jump was seen in participation this year.

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A post shared by Amitabh Bachchan (@kaun_banega_crorepati_) on May 10, 2020 at 4:41am PDT

While talking about witnessing a great raise in auditions numbers, Amogh Dusad, Programming and New Initiatives, Digital Business, Sony LIV, said in a statement, “The auditionees for the exclusive digital selection process for KBC were at an all-time high. A 3X increase in the participants signifies the yardstick of our user engagement on the SonyLIV app and the evolving preference for digital mediums amongst users. The process enabled us to reach out to a wider cross-section of the audience while innovating with the second screen initiative.”

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