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Big Hit Entertainment and Universal Music to launch new boys group together

BTS' label Big Hit Entertainment and the Universal Music are collaborating to launch a new boys group. The two labels collaboration is for several projects

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South Korean artist management company, Big Hit Entertainment, which is also popularly known for managing the Bangtan Boys to now collaborate with the Universal Music Group to introduce us to a new boys group. Their joint venture is for multiple projects and the announcement for the same has been officially done through a pre-recorded live stream video. Bang Si-Hyuk, Lenzo Yoon, Sir Lucian Grainge and John Janick were the key personalities in the announcement video.

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Both the labels are planning to launch the new boys group, which would aim at ruling the global market. As per the announcement its first of its kind ‘global’ K-pop boy group together in the U.S. Launching in conjunction with a U.S media partner in 2022, the new-artist project will be released via a new, Los Angeles–based label.

Here check out the announcement video:

Alongside managing the seven members of BTS, Big Hit Entertainment also manages TXT and GFriend.

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