Salman Khan Invests In Short Form Video App Chingari

Bollywood superstar Salman Khan has invested in homegrown short-form video app Chingari. The Bharat star has not only invested but is also the Global Brand Ambassador of Chingari. The Chingari app allows people to create and upload videos in more than 12 multiple languages, including English and Hindi.

“This is a really significant partnership for Chingari, our ethos is to reach out to every state of Bharat and it’s our pleasure to have Salman Khan on board as one of our global brand ambassadors and investors,” Sumit Ghosh, co-founder and CEO, Chingari app, said in a statement.

Vikram Tanwar, Co-Founder of UBT, Khan’s talent management firm said, “Chingari is amongst the most popular entertainment apps in India and it has focused on adding value to its consumers and content creators. I like how Chingari has shaped in such a short span of time, into a platform for millions from rural to urban to showcase their unique talents and be seen by another million in no time.”

The Tech4Billion Media Pvt Ltd-owned app had raised over $1.4 million from investors in India and abroad. Groups like Angel list, iSeed, Village Global, Blume Founders Fund, Jasminder Singh Gulati and others have also invested in the homegrown app. Bengaluru-based telecommunication firm OnMobile investing nearly ₹95 crores in Chingari on Thursday.

Chingari has partnered with Bengali streaming service Hoichoi for short-video clips and dialogue from shows and movies. It has also tied up with Ekta Kapoor’s ALTBalaji for bite-sized content and video memes. The platform has clocked more than 56 million users in India.

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