New poster: Salman Khan’s Loveratri is now Loveyatri
Salman Khan-production Loveratri starring brother-in-law Aayush Sharma and Warina Hussain, is now LoveYatri. Days before release, the makers have decided to change the name.
Salman Khan posted the new poster and wrote, “This is not a spelling mistake… #loveyatri #lovetakesover…@SKFilmsOfficial @aaysharma @Warina_Hussain @abhiraj21288 @TSeries.
This is not a spelling mistake… #loveyatri #lovetakesover…@SKFilmsOfficial @aaysharma @Warina_Hussain @abhiraj21288 @TSeries pic.twitter.com/WcI5tbXkke
— Salman Khan (@BeingSalmanKhan) September 18, 2018
The film had run into legal trouble because the title rhymes with festival of ‘Navratri’ and hence may hurt religious sentiments.
This has been done to avoid any trouble with the censor board of India and Karni Sena, the Rajput outfit which made life hell for Sanjay Leela Bhansali, before the release of Padmaavat last year.
Hindustan Times quoted a source saying, “Taking into consideration the concerns from the censor board and sensitivity of Karni Sena towards the title of the film, the makers decided to release the film as LoveYatri. Producer Salman Khan decided to opt for a change in title considering the safety and best interest of his audience.”
The film is written by Naren Bhatt and has been directed by Abhiraj Minawala. Its songs are already popular and the film is set to hit theatres on October 5.
Also read: Salman Khan’s ‘Loveratri’ dragged to court for hurting Hindu sentiments