Tanishq Faces Backlash over Diwali Ad, Pulls Down Advertisement

Popular jewellery brand Tanishq is once again in trouble. This time around for an advertisement that it launched for Diwali. The Tata group brand had shared an advertisement with a message of promoting a ban on crackers. The Diwali advertisement features actors Neena Gupta, Nimrat Kaur, Sayani Gupta and Alaya F. In the ad, one of them mentions about their Diwali plans to support a ban on firecrackers.

Check out the ad here:

The advertisement received severe criticism on social media. Users took to an offence at the message of the advertisement to avoid firecrackers during Diwali.

“Why should anyone advise Hindus how to celebrate Our Festivals? Companies must focus on selling their products, not lecture us to refrain from bursting Crackers,” BJP National General Secretary C T Ravi tweeted.

Why should anyone advice Hindus how to celebrate Our Festivals?

Companies must focus on selling their products, not lecture us to refrain from bursting Crackers.

We will light lamps, distribute sweets and burst green crackers. Please join us. You will understand Ekatvam. https://t.co/EfmNNDXWFD

— C T Ravi 🇮🇳 ಸಿ ಟಿ ರವಿ (@CTRavi_BJP) November 8, 2020

This is the second time in a month that the popular Tata brand has faced criticism on social media. Last time they had faced backs allegedly hurting religious sentiments.

Here are some other twitter reactions

Filmmaker Vivek Ranjan Agnihotri accused the advertisement of trying to “kill tradition”.

This man knows more about the significance of Deepawali than the creative team of many Desi corporates like @TanishqJewelry pic.twitter.com/GpIeFXK4Y3

— Shefali Vaidya. (@ShefVaidya) November 10, 2020

This is How @TanishqJewelry Wishes on Deepavali and Eid

Still Do you Want to Purchase Gold from @TanishqJewelry

Who Mocking Hinduism,

Who Insult Hindu Festival?#ThisDiwali_BoycottTanishq and Teach Lesson to Anti Hindus. pic.twitter.com/5fBNt5c0rc

— Mohan Gowda (@Mohan_HJS) November 10, 2020

The 50-second ad has been withdrawn from Twitter and YouTube.  The company did not offer any comments on the matter.

Also Read:  Tanishq Reportedly Withdraws Its Ad After Getting Massively Trolled For Hurting Religious Sentiments