BigHit Entertainment officially announces new music company-HYBE

South Korean entertainment company, Big Hit Entertainment has officially launched its new company- HYBE. The label is popularly known for handling BTS members and few other K-pop sensations. The company has showcased an impressive journey over the last few years and it has also produced several BTS songs. On Friday the company has released its New Brand Presentation officially for the HYBE company.

Officially announcing the name and its new organization, BigHit Entertainment shared the announcement video on YouTube today. According to BigHit’s chairman and CEO Bang Si-hyuk, the new brand name Hybe symbolizes connection, expansion and relationships. Hitman Bang said, “What we think of as a variation of music is that of the infinite realm, and I think the name Big Hit Entertainment cannot fully capture this concept. Music has the great power to move people and change the world. HYBE is a company that creates this sort of music and shares consolation and empathy through music. And to take it one step further to prove how far entertainment based on music can touch the everyday life of an individual.”

BTS Army took to the social media handle and expressed how the BigHit Entertainment evolved over the years and how the septet has worked hard to earn the status that they are enjoying currently.

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Also Read: BTS’ Big Hit Entertainment Records Its Biggest Financial Year In History