Micromax and Airtel team up to launch ‘Bharat Go’ smartphone

Micromax Informatics, in collaboration with Bharti Airtel, on Tuesday launched its first Android Oreo (Go Edition) smartphone Micromax ‘Bharat Go’ for Rs 2,399.

Micromax ‘Bharat GO’, which has a market operating price of Rs 4,399, comes with a special cashback of Rs 2,000 as part of Airtel’s ‘Mera Pehla Smartphone’ initiative.

The launch is part of a partnership to bring low-cost smartphones powered by Android Oreo (Go edition) to the Indian market, the company said in a statement.

Android Oreo (Go edition) is a configuration of the Android operating system specifically optimised for devices with 1GB RAM or less.

“Android Oreo (Go Edition) is a compelling proposition for the mobile first economy like India. We are proud to announce the launch of Bharat GO, a smartphone powered by the Android Oreo (Go Edition) today,” said Shubhodip Pal, Chief Marketing and Commercial Officer, Micromax.

The VoLTE ready dual-SIM device comes pre-loaded with apps like Gmail Go, Maps Go, Files Go, Chrome, YouTube Go, Assistant Go, Play Store and GBoard which will enable the device to run faster while using less data.

“Android Go powered devices like Bharat Go, will offer customers an opportunity to upgrade to affordable smartphones that also deliver a great experience,” added Vani Venkatesh, Chief Marketing Officer, Bharti Airtel.

‘Bharat Go’ comes with a 4.5-inch screen and a smart key that will enable the users to take screen shots, click pictures and switch the phone into silent mode.

On camera front, it incorporates 5MP rear camera and a 5MP front camera. the device has MediaTek Quad Core processor, 1GB DDR3 RAM and 8GB internal storage and it is powered by 2,000 mAh battery.